DENIMATRIX is a vertically integrated producer of fashion denim jeans based in Guatemala City. We are a vehicle for premiere brands and retailers to quickly bring innovative, fashion-right products to market.

We offer our customers vertically integrated solutions “from the ground up.” Our specialized dry and wet processing capabilities, as well as our focus on fit and construction details of our jeans, give our customers an advantage in this ever- changing marketplace. Our understanding of trends and creative designs give us the ability to target what our customers want by:

  • Creating collections that respond to customers’ needs and reflecting a deep knowledge of the market along with excellence in technological expertise.
  • Coordinating product development from yarn to garment finishing in a way that maximizes innovation at competitive prices.
  • Creating and offering the right product at the right price for each customer.
  • Pre-selecting the offering and helping our customers merchandise their lines.
  • Managing the supply chain from cotton to logistics, to ensure that our customers are able to respond to the challenge that changing consumer habits present.

Denimatrix Receives 2010 ACE Award from
U.S. Secretary of State Hillary Rodham Clinton

2010 U.S. Secretary of State's Award for Corporate Excellence

LUBBOCK, TX – (Dec. 17, 2010) – Plains Cotton Cooperative Association's (PCCA) subsidiary Denimatrix was awarded today the U.S. State Department's prestigious 2010 Award for Corporate Excellence (ACE) in the small-to-medium enterprise category. The award was presented to PCCA President and CEO Wally Darneille at a ceremony in Washington, D.C., by U.S. Secretary of State Hillary Rodham Clinton.

Denimatrix, located in Guatemala City, is PCCA's denim apparel production company. They were nominated by U.S. Ambassador to Guatemala Stephen McFarland for their corporate social responsibility and their environmental stewardship. A record 78 American companies doing business in other countries were nominated by U.S. Ambassadors around the world. Denimatrix was one of 12 finalists, including companies such as Cisco Systems, and Mars Corporation (who also were winners this year), Coca Cola, GE, Intel, PepsiCo, and Qualcomm. The award recognized Denimatrix for contributing to the development of the local economy, for reaching out to the community to help disadvantaged youth and the homeless in Guatemala City, and for their environmental stewardship.

The ACE award was established in 1999 to recognize the important role U.S. companies play abroad as good corporate citizens. The award also is a signal of the Department's commitment to further corporate social responsibility, innovation, exemplary practices, and democratic values worldwide. Past recipients of the ACE award include Cargill, General Motors, Motorola, Chevron/Texaco, and Ford Motor Company.

"We are extremely proud that Denimatrix has been chosen for this award," PCCA President and CEO Wally Darneille said at the ceremony. "It is very fitting that they have been honored for their corporate social responsibility and their environmental stewardship," he added. "We believe that these values are critical to a company's success," Darneille said. "By providing a stable and desirable workplace, we can attract employees whose productivity will make them competitive in a global economy."

"This award means a great deal to us about the future as well as the past," Darneille said. "It is a recognition of the dedication of several generations of PCCA stockholders to doing the right thing for present and future generations. When our apparel customers come to visit Denimatrix, one of the strongest impressions they take away is the sense of teamwork and of family that pervades our facility." Founded in 2009, Denimatrix is a major manufacturer of high-fashion denim jeans with current capacity to produce 150,000 pairs of jeans per week. It is part of PCCA's fully vertically integrated business model from field to fashion that includes the American Cotton Growers denim mill in Littlefield, Texas. Headquartered in Lubbock, PCCA also is the largest originator of U.S. cotton to textile mills around the world.

  • PCCA
  • ACG

DENIMATRIX is part of the Textile and Apparel Division of Plains Cotton Cooperative Association (PCCA), a farmer-owned cooperative headquartered in Lubbock, Texas. PCCA’s vertical integration ensures quality control from the cotton fields to the final garment.


37 Avenida 2-77 zona 7
Colonia El Rodeo
Guatemala City, Guatemala

In Guatemala:

(502) 2420-4600

From the USA or Canada:
011 (502) 2420-4600

For All American All Cotton Jeans:
Jerry Jones
3301 East 50th St
Lubbock, TX 79404
806-763-8011 ext 274
American Denimatrix Video